Case Study

Repositioning a Strong, Growing Brand

The CEO of this education-focused nonprofit was seeking strategic communications counsel and support to raise public awareness of their work as well as develop a new articulation of the organization’s vision, mission and value proposition. She engaged 44 Degrees North Partners as the organization’s communications agency of record.

Our Approach:

We assessed existing messaging and worked with the CEO and her communications team to build a new message platform, elevate content and tone, and strengthen the brand’s positioning. Our efforts included the development of a branded video series designed to showcase the nonprofit as well as some of its key partners. We also helped leadership evolve their vision and mission statements to better reflect their current strategy.


The nonprofit is currently updating its website and numerous other channels to reflect new messaging and continuing to build on the CEO positioning work.